I'm Lior. I build companies. Here's how.

Founder of Spartans and fractional AI & innovation executive to leadership teams in Israel and abroad. Thrive is where I distill what I see in the field — no slogans, no BS.

Articles

  • Why Your Startup Is Stuck — On focus, hard decisions, and the mistake smart CEOs keep making. A field-tested breakdown of why startups stall and how to get moving again.
  • How to Know What to Ignore — Why most opportunities are noise, and how good CEOs build a brutal but smart filter. A six-question filter and a simple ritual for what to stop, test, and defer.
  • The CEO's Guide to the AI Era — How to lead a smart organization in a world where technology moves faster than management thinking. A practical guide for senior leaders.
  • The 30-Day Sprint — How to move a meaningful initiative forward in 30 days without burning out, spreading thin, or killing momentum. A practical working template.
  • Why a Great Product Won't Save a Bad Strategy — On the dangerous gap between product excellence and business success, and where CEOs get confused. A guide for CEOs who want to understand why their great product isn't winning.
  • Where AI Does Not Belong Inside Your Organization — Why responsible AI adoption starts with deciding where not to use it. A traffic-light model for classifying use cases, five clear boundaries, and eight questions every management team should ask.

FAQ

Who is Lior Romanowsky?
Lior Romanowsky is a serial entrepreneur and CEO of Spartans Technologies. He advises Israeli CEOs and founders on AI strategy, product focus, and startup growth. The essays on Thrive.co.il distill lessons from that fieldwork.
What is Thrive.co.il?
Thrive.co.il is a platform for CEOs, founders, and senior executives. Field-tested content on strategy, AI, leadership, and product — no slogans, no bullshit, with models you can actually use on a Monday morning.
Is the content or advice paid?
All site content is free and open to everyone. Personal advisory and work with my team at Spartans Technologies is paid and capacity-limited. AskLior — the AI advisor — is free and open to any CEO.
How does AskLior work?
AskLior is an AI advisor grounded in Lior's methodology and approach. Ask it strategic questions about your product, team, or company direction — and get a direct answer without buzzwords. It doesn't replace human advisory, but it's a great place to start.